19 Actually, the best way I've seen "moe" described in English is as "turn-ons", or things that get you excited about a person/character. It doesn't have to be cute or girly at all, (for example, glasses are unisex) but the reason why this image is so commonly associated with "moe" is probably because cute anime girls are often created solely to appeal to viewer's sense of moe. Examples of non-cutesy moe might be Medic's glasses, the fact that Demoman has one eye, that we have no idea what is under Pyro's mask, and the way Heavy names and talks to his weapons.